In an increasingly digital world, music fans have switched from physical music to digital due to availability & pricing. Arjowiggins is looking to bring back the magic of physical music aimed at a generation of digital natives.


Create a new music product which integrates the benefits of digital music into a physical product using Arjowiggins Power Alive NFC range, this allows the reader to use their mobile device to view digital content in & on the book using augmented reality & NFC Tags. This integration gives fans a book designed for them by the artist featuring exclusive content you can't find online, encouraging physical sales while celebrating a new physical format of music.