Iron Bakers - Insect Bakery

The brief set was to show how insects could be used as a food product for the current market. In my research I discovered cricket flour which is very high in protein, this is an ideal product for the body building market as current protein snacks
offered are simply bars of protein powder that lack diversity in product types.

 

Packaging

The main problem I faced with this project was removing the initial squeamish reaction consumers will have towards insects, to solve this I used macro photography of butterfly wings to show the beauty of insects removing initial prejudice.

The butterfly wings are also a great representation of strength as the overlapping shapes that make up the wing are what provide strength to the wing, linking back to the target audience of gym users.