The brief set was to design the packaging & landing page for a new chocolate
product that can be customised with 1000s of unique ingredients, while
promoting the brands key message of chocolate we loved as kids, for adults.
My solution to this brief was to create a range of custom food blocks that
can be easily placed together to create your own custom bar. Giving people
a blank canvas & tools to create allows childlike feelings of discovery &
creativity to appear in adults allowing customers to become more engaged
with the brand’s core value of chocolate we loved as kids, for adults.